No Winter Lasts Forever, No Spring Skips its Turn

CEO Update
Nothing signals Winter Solstice like a dark cold 4°C morning filled with frost and rainbows!

West Australians are not known for their ability to embrace the winter, preferring to hide indoors at the first touch of rain. However our after hours event last Thursday night in a storm showed the magic that can happen when people commit to leave their houses in Winter. Over 60 people gathered to experienced the slight assault to the senses and enjoy the hospitality and knowledge of RSM, set dramatically against the wild ocean views of Coast, Port Beach – all to discuss single touch payroll! Who knew payroll could draw such a crowd or such wild weather?

Speaking of rainbows and Winter – the younger offspring of Chamber staff are getting very excited about the launch of Winter wonderland next Friday 28 June. Winter wonderland marks the closest Fremantle ever gets to the Wollman Rink in Central Park, New York! Get ready to grab your loved ones and cut a figure on the ice.

One of the most interesting parts of our “Activating Retail Spaces for Return” forum was the practical tips to find new triggers or simple ways to use the seasons or other activities in Fremantle to refresh your window story, upgrade your range, theme your menu or simply move things around to keep customers coming back for new and interesting experiences. You can listen at our Fremantle Chamber of Commerce “Set the Month in Motion” podcast channel on Apple, Google and Spotify, amongst others.

Thinking you might need to completely re-negotiate your space or find a new way of doing things, our next FREE “Set the Month in Motion” monthly forum, in partnership with the City of Fremantle, will explore creative ways to negotiate and manage existing Leases in a Challenging Market with our expert panel on Wednesday 10th July at 8am-9am.  Register here

The City of Fremantle and the Destination Marketing Working Group have also been busy launching the new consumer campaign and preparing to bring the City all the warmth it needs this Winter - including 10 Nights in Port, Hidden Treasurers and a great initiative to WIN WIN WIN at our hospitality businesses. We encourage our bars, cafes, restaurants and venues to register for the forum on Thursday 27 June at 8am-9am to hear more about the competition component of the major winter campaign and retailers to register for opportunities for product placement for winter fashion, accessories, skate wear and luggage within the campaign video and associated photography. Register here marketing@fremantle.wa.gov.au.

I’ll definitely be pulling out my leg warmers and catching you on the ice next week.

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