Find your blue ocean, appealing to the masses is no longer a good business strategy W. Chan Kim Korean business theorist

How good is a long weekend that you didn’t even realise was a long weekend until you actually hit it?

In all the work that came from tying up the post event threads of the Fremantle Business Awards 2021, ratification of our new Strategic Plan at Board on Tuesday and MCing a Blue Economy Growth Investment Forum yesterday, this weekend for me seems to have arrived out of nowhere. I was wondering why I had such a clear diary on Monday, and was very pleased to belatedly realise October is upon us and it is a long weekend.

I so love the October long weekend in Fremantle. It marks the start of our summer season, clear blue skies, grand final fever and the start of planning for a fresh new year that seems to be just around the corner.

I heard a quote cited by Professor Francis Campbell, Vice Chancellor of our own Notre Dame University, at the CEDA panel on Wednesday where he noted that the economy of the past was driven by the machine, the present is being driven by the brain, but the future will be driven by industries of the heart. I used this heart analogy to open the Blue Economy Growth Investment forum yesterday as we explored how we get the oxygen into the heart to start to pump some fresh new blood into our economic ecosystem. There is a lot of change afoot but we do need oxygen, capital, investment, talent and a big deep breathe to take advantage of what is around us. Andrew Outhwaite from Chamber Member For.Blue brought together a diverse range of stakeholders associated with the local marine or blue economy, and structured the day using a “fish-bowl” facilitation process that drew out some very interesting conversations that I have highlighted below.

We also ratified this week a number of new members, including Perth Stand Up Paddle School & Whale Watching by Rottnest Fast Ferries. See below for a great member offer from Whale Watching by Rottnest Fast Ferries – might be time to get out on the water to reflect and get the creative juices pumping!

This week we also heard from the City of Fremantle after almost two years of lobbying by our Fremantle Chamber Tourism Committee that a new visitors centre for Fremantle is finally becoming a reality in a prime spot within the new Whalyup Koort. We look forward to working with the City and our Tourism Committee to bring this vision to life. Also a big congratulations to the City of Fremantle’s Economic Development Team and the Destination Marketing Working Group for being shortlisted for two Tourism WA Awards for the Visit Fremantle Campaign, announced last night.

Read more at the Chamber Weekly here.