The marketing of a vessel is far more than a posting on a website and a thumbnail pic ad in the local newspaper – anyone can do that!
At Motoryachts Unlimited we prepare a well planned strategy that begins well before the vessel hits the market.
An inspection of the vessel, a detailed market analysis, professional photographs, drone footage and virtual tours, carefully chosen (vessel specific) advertising mediums, web presence and targeted marketing campaigns need to be well thought out, otherwise the vessel could hit the market at the wrong time and at the wrong price.
A large client database means nothing if your broker does not know how to use this to their advantage…and ultimately, your advantage. If you are not regularly receiving valuable communications from your broker, this is generally an indication that they are not communicating with anyone.