Real understanding of your local market, doing business with people you know and trust and finding the good in the deal!

At Business News’ Success and Leadership Breakfast this morning, Paul Blackburne, one of WA’s entrepreneurial success stories, described why he has chosen to focus his business growth at home here in WA.

He noted how important real understanding your local market, doing business with people you know and trust, and honouring the good in the deal (rather than fighting over sheep stations) was to success in business. His definition of success of ensuring no more than 20% of people hate you at the end of the day also seemed a pretty good benchmark in a town where everybody knows your name!

It feels like the world is turning and looking a little closer to home all round at the moment – as global markets close up and become more uncertain than usual, bushfires over East remind us that our homes are not always a guarantee of protection and climate change drives us to think about how we protect our communities.

A new decade is certainly bringing some change and a focus on what we have that is precious at home.  Echoed, even in our Treasurer, Ben Wyatt’s dramatic call this week to step down to spend more time with family.

At home in the Chamber, we are really looking forward to this long weekend at home and celebrating the local roots and urban myths of legend Bon Scott and our iconic highway to hell, and the rich diversity of local creative talent as we close out PIAF and Sculptures.

South Fremantle Football season opening is also focused on family next week, with a Family Friday sundowner from 645pm on Fremantle Oval as they launch the season against the Falcons. Nothing like a Perth VS Freo game to get the family loyalties out in the open.

We also secured the launch of Starlight Foundations Purple Haze 2020 for the Dockers first home game in March. This is a great opportunity for our local businesses to showcase what a great day at home in Freo looks like for our Starlight Kids and to help make a more kids dreams come true. Register your interest to be involved on Sunday March 29th by emailing

We are really pleased to announce this week our partnership with Westpac and Export Finance Australia (EFA) who will be joining us in April to discuss how Export Markets are tracking in this new climate and what to expect from the rest of  2020. EFA’s Chief Economist Cassandra Winzenried presentation proved so popular last year that event sold out in days so diarise Wednesday 22 April for a sunny breakfast by the boats at Fremantle Sailing Club.

Finally, if you haven’t already, it is also worth registering for our “Creating Attractions and Events” Set the Month in Motion, supported by the City of Fremantle’s Business Capacity Building Program. Scheduled for 8am next Wednesday 4 Marchour expert panel will be ready and willing to help us get the creative juices following on how we create attractions and make the most of these opportunities. Register at the website.

Have a wonderful and safe long weekend.