“CREATIVITY IS THE NEW CURRENCY” Onyi Anyado, Author & Futurist

Tomorrow evening I will experience what it is like to SOAK in a tub on an inner city beach in the middle of Winter with a fire lit beneath me. The idea is both daunting and exciting! It is such an extraordinary opportunity and I don’t think there are too many places in the world where an experience like this comes together.

Ten Nights in Port is such a special local festival and its showcase of our uniqueness matches any festival in the world – even down to the website artwork and marketing on the festival’s website produced by Fremantle Chamber member Media on Mars, and the social media campaign driven by Chamber members Detail. The City’s Festivals team do bring us some quirky experiences this time of year – who remembers the crazy of the sequined WOWZEE last year?

We will publish the results of the full results of the 2021 Fremantle Chamber’s Membership Survey in next week’s Chamber Weekly, however as we complete the analysis this week, I am struck by just how important the region’s creativity, uniqueness, inspiring nature and heritage and history drive why our business leaders choose to do business here. Whether you are in banking or finance, property, retai, or marine, it is these “creativity” and “atmospheric” drivers that are most frequently as reasons why we do business here – that and the fact that it is close to home are ranked by almost half of our business leaders.

We have listed a few ideas for introducing more creativity into your own business plans for the financial year ahead in the final thoughts below. I also encourage you to have a listen to our latest Fremantle Chamber podcast on Commercialising Ideas, or register for our next Set the Month in Motion live podcast forum recording on FILM for more inspiration that can be adapted to suit your business in this new world where we are trading on creativity and new ideas.

The advocacy priorities for the Chamber around supporting new developments in Fremantle to maintain our creativity sector, creative ways to attract and bring in new residents to drive our retail and hospitality businesses and finding creative ways to bring alive events that spread activity through our Port city, transport solutions that connect the southern corridor back to Fremantle as an urban centre and keeping a revamped visitors centre on the agenda will remain important priorities for the organisation in the financial year ahead. It is by working together in creative ways we can continue to future proof the best of Fremantle.

School holidays are now over so it is now time to get your creative thinking going, get out and about in the region, book your next Chamber events listed updated on the site this week and start the count-down to the time of year that Fremantle truly puts its best foot forward.

Finally, there is only ONE more week to also get your entries in for the Fremantle Business Awards 2021 – so get your forms in post haste. We had a site visit to plan the awards today. I can say with complete confidence that it is shaping up to be one incredible show! It isn’t something you will want to miss out on!
For this week’s Chamber Weekly, click here.