FCC has partnered with marketing specialists, Purple Giraffe, to deliver a workshop on how to develop a one-page marketing plan.

This workshop is specifically designed for Small to Medium Enterprise business owners or representatives.

A marketing plan will provide a foundation for your marketing strategy and enable you to structure your sales and marketing activities to achieve optimal outcomes for your business.

With over 25 years’ experience in sales and marketing across multiple industries, Founder of Purple Giraffe, Lynda Schenk, will discuss the significance of a marketing plan and examine the elements you need to consider when generating a plan. Lynda will also provide step-by-step guidance on how to write your marketing plan.

This workshop will facilitate a process that enables you to consider your:

• unique selling proposition

• target market

• products

• pricing

• channels to market and

• marketing activities.

Please bring your device to this interactive workshop.