Street Arts is Back for 2024
Fremantle International Street Arts Festival returns this Easter with a program packed with high energy and humour. Established in 1999, the Fremantle International Street Arts Festival has grown to be Australasia's largest street art festival.
Over the Easter long weekend, the streets of Fremantle will once again be transformed into an open-air theatre of amazing, weird and wacky.
The festival promises to be a destination boost for the city and we look forward to welcoming back visitors, families, locals, and fun-seekers to Fremantle over 4 days from 29 March - 1 April.
A major campaign launch is about to go live including the full program of events. Expect to see international performers from Togo, Germany, US, Northern Ireland, UK and Ireland performing live across Fremantle.
KEY INFORMATION FOR BUSINESSES
Dates: Friday 7 to Monday 10 April 2023, Easter weekend
Program times: the free program takes place from:
12 pm – 5 pm Friday 29 March
12 pm – 9 pm Saturday 30 March
12 pm – 9 pm Sunday 31 March
12 pm – 5 pm Monday 1 April
Pitches or festival stages will be located at: Walyalup Koort, FOMO, the Cappuccino Strip, Esplanade Reserve, Fremantle Prison and The Old Courthouse. There will also be roving performances throughout the City Centre. Please refer the website for full program details.
The following road closures will be in place from 5am, Saturday 30 March until 10pm, Monday 1 April 2024
Market Street / South Terrace from the corner of Cantonment Street through to the corner of Parry Street
High Street, from South Terrace to Pakenham Street
Additional information will be provided to businesses located within these closures.
BUSINESSES - THIS IS YOUR FESTIVAL!
The Fremantle International Street Arts Festival represents a fantastic opportunity for local business to engage with visitors from both the local and broader metropolitan areas alongside interstate and international tourists. The festival promotes Fremantle as a dynamic and engaging destination, encouraging people to revisit the city throughout the year by showcasing the best in culture, entertainment and hospitality.
The Fremantle International Street Arts Festival is a great long-term investment in promoting your brand to a broad audience.
How to get involved
There are a number of ways your business can leverage this opportunity. Whether you are within a road closure zone or not, your creativity and approach towards this event can result in additional customers and/or brand recognition through the large volume of foot traffic during the event.
START LEVERAGING THE FESTIVAL NOW
1. Display festival collateral
A Fremantle International Street Arts Festival poster will be delivered to your business across the City Centre later in February to display in your shopfront window.
2. Share the message
Leverage this exciting opportunity across your socials. Share and promote performances and pitches near you posting strong calls to action to visit Fremantle and direct your customers to the dedicated webpage. For social content ideas, visit THIS IS FREMANTLE Facebook and Instagram pages and email marketing@fremantle.wa.gov.au for a selection of social assets.
You can stay up to date by liking and following the THIS IS FREMANTLE Facebook and Instagram and checking the What's On pages for details.
Tag @visitfremantle and use the hashtags #thisisfremantle and #fremantlestreetartsfesival in any social posts.
If you're offering any themed events or activities inside your business, leverage the campaign by ensuring you have an up-to-date listing on www.visitfremantle.com.au. To add your business and to add your event listing, click links at the bottom of website.
To edit a listing please email marketing@fremantle.wa.gov.au.
JOIN US FOR THE FESTIVAL
1. Open over the weekend or stay open for longer during event hours to leverage additional footfall.
2. Continue sharing the message over the festival weekend by taking your own photos of the festival and post on your channels to continue the call to action to visit going all weekend. Historically Monday has been the busiest day of the festival.
3. Decorate your shopfront window with the festival colours of light yellow, orange, light blue and black.
FISAF is proudly brought to you by the City of Fremantle in partnership with local businesses including the major sponsors National Hotel, The Old Courthouse, Sail & Anchor, FOMO, Fremantle Prison, The Esplanade Hotel, Total Containers and Bendigo Bank.